We have launched Huddle
- a video messaging app made explicitly with family and friends in mind. It’s our first version with plenty of great stuff in the pipeline that will enrich your relationships. Why Huddle?
While building Adelee, we shipped many experiments to learn how we could best help parents and families use software in their daily lives — juggling between essential jobs like raising kids and running a household and the jobs that usually pay the bills.
Our focus has always been the parents since, in most cultures, they are the 🔑 to a child’s upbringing in the most formative years. We initially built a private messenger to get both parents on the same page regarding parenting and household chores.
However, as that old saying goes, it takes a village to raise a child. So we shipped another experiment. Huddle was intended to be a feature, to bring (extended and chosen) family and friends together in Adelee. Yet, the positive feedback was overwhelming. We were curious to figure out where this would go if we would continue to treat it as a stand-alone app.
Especially now, while the pandemic has triggered governments to issue curfews and lockdowns, families and friends haven’t been able to be together. So how do you stay part of each other’s lives? How do you keep in touch with the people that matter in a meaningful way?
It’s not that we don’t think that social media can’t help with that. Sure, those dopamine hits are addictive, but like smoking, social media use has proven unhealthy. What if we could make these tools personal again?
Like, really personal. A safe space where your data is yours, and you don’t have to profile yourself or live life on the likes and emojis of strangers.
Those types of interactions are not for everyone. They are usually happening within your inner circle, with the family and friends you choose to cherish in your life, the people you appreciate and love, including the flaws. We all have our weaknesses. But, at the same time, we long for authentic connection and vulnerability.